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How Your Business Logo Helps You To Build A Unique Brand

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Matthew Martins
January 05, 2016


Matthew Martins

Matthew Martins is an image consultant and marketer. He has been helping his clients come up with clever ways to promote their products like using shipping boxes with logo and creating custom logos for their brands.

Matthew Martins has written 1 articles for CGIDir.
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Design is both an art and a science. Fashion designers have to think about what they are going to create. This will involve a lot of calculations and evaluations. Website designers, logo designers and any other design professional you can think about will always involves tons of thinking and creativity. This article is going to focus on logo designing for branding purposes. There is no business that is successful and lacks a logo. The logo is going to help a lot when it comes to marketing. Government agencies too have logos, why should you business lack one?

Finding a logo designer is not a problem. The problem is getting one who is good at their job and will not charge you a fortune in the process. There is always the option of using those pre-designed logos that are available online. What you need to do is use search engines like Google and you will come across a logo that is almost related to the products that your business is providing. The problem with this is that probably some other business is using it and therefore your brand will not be all that unique.

Uniqueness and branding

There is no way you can separate these two: uniqueness and branding. A brand must be extremely unique if it is going to be successful. The uniqueness of the brand is what people remember about it- not really the quality of the products. The first thing that you should use to make your brand stand out is the logo. You cannot get away with not having a good logo for your business in this century. The logo is going to be used in so many places when you are doing your marketing.

Initially businesses were only using the logos in letter heads, sign boards and outside the company headquarters. Nowadays, it is not uncommon to find shipping boxes with logo. As a matter of fact it is highly recommended to have your boxes with a logo. It is not only for identification purposes but also for marketing and branding.

Easy to spot brands

People remember you brand based on the associations that they have made of it. A custom logo designer will give you something that your customers can associate with your brand. When you come across the Google logo you will be able to identify the brand. With Google the name is the logo but with other brands like KFC, there is no name but the logo plus the slogan will tell you the brand.

When you hire an excellent logo designer you will be able to create those brands that are just so easy to spot. The custom logo designers are quite expensive to get but they are worth the money. Moreover, it is not something that you will be changing every few weeks. Brands like Mercedes Benz have had their logo for decades. The only thing that has changed concerning this logo is the size and where they are putting it. Get yourself an expert logo designer and start your journey to successful business branding.


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