The Value and Applicability of Social Media in Daily Life	1.0/5.0 (1 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
Walter Moore June 01, 2017

Most people use different social media platforms on a daily basis. Whether you use social media for marketing, personal communication, entertainment or to keep up with trends, it can become an integral aspect of your routine. The ability of social media to thrive is based on the growing need for people to have faster access to information and share it with each other.

Advancements in technology have eased the process of relaying and made it easier to express varying views on social media. The positive effects of these platforms are an area of focus as more people become aware of how the influence of social media has transformed society. The rising popularity of social media is not only changing how people communicate but changing business operations, governance and daily aspects of life at a rapid speed as well.

Information and Support

• Social media provides a forum that people can use to support each other during difficult moments. During various challenging situations around the world, including natural disasters like hurricanes and earthquakes, people have relied on social media as a practical way to communicate.
• Many people turn to sites such as Twitter, Facebook and Instagram to provide details of events and let their family and friends know they are safe. Tragic occurrences often mobilize social media users around the world to provide valuable information and supported the people who have been affected.
• Networks promote hashtags to spread awareness and increase avenues for support. Social media can help to keep people safe when they are about dangerous areas that should be avoided and providing safety tips during emergencies.

Security

Social media has been instrumental in solving crimes and law enforcement. Many security officials have been able to use social media sites during their investigations. Sharing details about criminal activities on social media accounts has led to the arrest of several unscrupulous characters over the years. Find out more about free instagram likes here.

Governance

Social media has proven to be a powerful tool that has given people the chance to express themselves. Various issues of governance are shared through social platforms. Social media has the potential to determine political decisions and affect the outcomes of a range of public debates and disputes.

Reconnecting with Friends and Family

Many people have been able to reconnect with family and friends who are located far away without the challenges and costs of international calls. You can talk to people everywhere, see their pictures and keep up with their lives. Social media gives you an accessible, fun and convenient way to check on updates and effectively complements other forms of communication such as emails.

Branding

Social media has changed how businesses market their brands with the ability to interact with customers on a personal level at an unprecedented scale. People want to be able to see companies respond when they post their comments on Instagram or tag them in a picture. Social media is an efficient way to handle customer service as interaction improves sales. Brand and professional success has become dependent on thriving in the digital world.