AutoResponders Increase Profits While Lowering Costs

September 25, 2007; 05:50 AM

Spring, TX (PRWEB) September 25, 2007 -- Small business owners are constantly struggling to maintain a profitable balance between servicing existing customers, attracting new customers, and following up with prospects.

More and more businesses are learning to utilize AutoResponder technology to increase efficiencies while reducing costs. By using AutoResponders to quickly and efficiently to get their message out, businesses are able to reduce costs and increase revenues with the click of a mouse button.

Daniel Jordan of Betterway A/C & Heating, Inc said, "One of my biggest challenges was getting sales people to follow up regularly with our existing clients. They wanted to take big orders but didn't want to focus on following up for service calls and smaller repair jobs."

Mr. Jordan went on to say, "Consistent followup keeps repeat customers coming to us, builds our credibility, and keeps our name in front of the customer on a regular basis."

By effectively using AutoResponders, companies like Betterway are able to consistently send follow up reminders, thank-you messages, and special offers to existing clients.

AutoResponders are effective lead generation tools as well. By adding a simple subscription form to the company web site, businesses can quickly generate new targeted leads from the Internet.

"Essentially, an AutoResponder combined with effective direct marketing and internet marketing strategies can become a 24/7 lead generating machine that constantly targets and qualifies your best prospects," says Brian Rooney of TrafficWave.net LLC.

TrafficWave.net launched its AutoResponder service in August of 2000 and serves thousands of clients from more than 60 different countries.

TrafficWave.net recently announced an improved broadcast feature that allows their clients to schedule broadcasts to their database with the click of a mouse button.

"Imagine being able to send a customer a service reminder notice a week in advance. Or being able to send out special offers and coupons to bring in repeat business. Our AutoResponder Broadcast feature allows our clients to schedule advance notices from as close as immediately to years in the future," says Brian Rooney. "Our AutoResponders can also be set up to constantly followup with prospects as a 'drip-feed' qualifier to constantly bring in new prospects for whatever a business is offering.

• Entertainers can use AutoResponders to build and communicate with their fan base.
• Service businesses can use AutoResponders to generate leads and follow up.
• Publishers can use AutoResponders to promote and sample new publications.
• Retailers can use AutoResponders to inform customers of seasonal offers and close-outs.
• Restaurants can use AutoResponders to promote special events and attract repeat business.

When companies begin using AutoResponders, the cost of acquiring, qualifying, and closing a new lead can be dramatically reduced. Instead of only being able to contact one prospect at a time or spending thousands of dollars on direct mail, an AutoResponder can follow up with an unlimited number of prospects.

By converting hard copy mail pieces to web-based documents, companies are able to dramatically reduce or even eliminate many printing and postage costs by setting up the same information in their AutoResponders.

In addition to Unlimited AutoResponders, TrafficWave.net also provides the capability to track the responsiveness of any online advertising in addition to tracking the responsiveness of each letter an AutoResponder sends out.

When companies track their advertising responses, they are able to more effectively target the most responsive campaigns and focus their advertising dollars where they will have the most impact.

Companies all over the world are adopting AutoResponder technology to give themselves and advantage over the competition. TrafficWave.net LLC currently offers a 30 day free trial introduction to allow businesses to test drive an AutoResponder for themselves. TrafficWave.net can be reached online at http://www.trafficwave.net/