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Micro-Pledge Scheme Released to Fund Softwarehttp://micropledge.com/ August 14, 2007; 03:33 AM Put simply, a user plugs in say $10 and gets an email client out the other end. How? Because 1000 other users also put in $10 and together they paid for its development. The service allows users to fund the software they like, but only pay when they see results. Founder Berwyn Hoyt says, "The unique appeal of microPledge comes from its secure trust fund. This gives both the pledgers and developers the security of knowing the money is safe. Pledgers get their money back if progress is not made, and developers can be sure they'll get paid for work done." "It's like Grandma putting in $5 to help buy a truckload of oranges and the volume discount gets her a huge box of oranges at 10c each," says Director Geoff Shaw, "except that we're doing it for software. And for software, every buyer gets the whole truckful." There's a lot in this little nut. microPledge fills several market gaps: funding, market testing, IP protection, and a sales channel. Let's elaborate a little: 1. The funding options are built for open source, shareware, and
commercial ventures so as to support both development funding and sales. To achieve the features mentioned above, the site has combined highlights from several popular online services. From micro-payments comes micro-pledges, from escrow systems comes trust-account security for both users and developers, from online auctions comes the bid-based developer quotes, and from Web 2.0 comes user-generated tags, Ajax voting via a slider bar, and heavy user participation. For additional information on the funding, market testing, IP protection or sales services, contact Ben Hoyt or visit microPledge.com.
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