July 30, 2007; 06:52 AM
MySQL AB, the developer of the world's most popular open source
database, today announced that BlueLithium, a leading online marketing
company, is implementing a business-critical data warehouse application
built upon MySQL and the BrightHouse database engine from Infobright
Inc. MySQL AB and Infobright, a MySQL Certified Storage Engine partner,
are expanding their relationship to jointly offer customers analytic
data warehousing solutions. BlueLithium, one of the top five US online
advertising networks, uses data from 145 million consumers worldwide,
combined with sophisticated analytics and advanced targeting
technologies to create value for both marketers and publishers.
"Our advanced analytics help us do better ad targeting which delivers
increased value to our customers -- as well as a better user
experience," said Jay Webster, General Manager, BlueLithium Performance
Network. "BrightHouse allows us to do very complex analyses on over 30
terabytes of data while leveraging our skill set in MySQL."
MySQL for Data Warehouses MySQL is developing new database technology,
services and partnerships to target the data warehouse market. For the
first time, MySQL was included last year in Gartner Inc.'s Magic
Quadrant for Data Warehouse DBMS Servers.
"MySQL AB is recognized for tackling traditionally-complex data
management problems and delivering straight-forward, affordable
solutions for them," said Nicolas Pujol, MySQL AB's director of
Alliances. "With the expertise of our new data warehouse partners, we
are expanding the professional assistance we can provide customers in
implementing large-scale, multi-terabyte business intelligence
applications based on the MySQL Enterprise Server."
BrightHouse is an analytic data warehouse that takes advantage of
MySQL's pluggable storage engine architecture
(http://www.mysql.com/engines). BrightHouse's column-oriented, engine
uses a unique approach to eliminate the need for traditional indexing
while delivering high performance for complex or ad-hoc analytics
across very large amounts of data. BrightHouse also delivers
market-leading data compression of 10:1 (from raw data), resulting in
additional performance improvements and a drastic reduction in costs
associated with both hardware and administration.
"Providing business users a way to do complex analysis across a very
large amount of data has traditionally been a complex and costly
process," said Miriam Tuerk, president and CEO, Infobright Inc.,
"Together, Infobright and MySQL can deliver a powerful-yet-elegant
solution to new online enterprises that need a standalone analytic data
warehouse -- or companies who have performance issues with their
existing warehouse environment."
For more information on building high-performance, affordable data
warehouses with MySQL, please visit http://www.mysql.com/datawarehouse.
About Infobright, Inc. Infobright helps to relieve the performance
problems, complexity and high costs associated with making more data
warehouse information available to executives for trending, forecasting
and ad-hoc analysis. Complementing existing investments in Oracle,
Teradata and others, Infobright delivers a simple, self-administrating
solution that does not add to an already complex, expensive data
warehouse environment. For more information please visit
www.infobright.com.
About BlueLithium Based in San Jose, CA, BlueLithium is the leading
data driven performance marketing company, using data from 145 million
consumers worldwide, sophisticated analytics and advanced ad targeting
technologies to create value for both publishers and marketers. Founded
in 2004, the company was named 2006 Innovator of the Year by AlwaysOn
and has been named one of the top 100 private companies in America for
three consecutive years. For more information, visit www.bluelithium.com
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