IndexTools Partners With Traffic Builders BV in the Netherlands

July 24, 2007; 04:15 AM
IndexTools (Inc.), leading provider of on-demand web analytics, announced today a Key Alliance Partnership with Dutch online marketing agency, Traffic Builders BV.

"As search engine marketing becomes ever more competitive, said Dennis R. Mortensen, IndexTools COO, high-end agencies like Traffic Builders simply have to utilize best-in-breed web analytics tools to stay competitive - both for internal use and as part of their offering to their clients. The rapid growth of our partner network in the Netherlands indicates these agencies value IndexTools' ability to provide a technically superior web analytics solution at an affordable price."

"Partnering with IndexTools in the Netherlands enables us to take our conversion optimization services to the next level," said Traffic Builders CEO, Wolter Tjeenk Willink. "IndexTools enables us to take web analytics beyond standard reporting tools like Google Analytics for our larger clients in the e-commerce and travel industries. We're especially keen to work with Bid Management, which will enable us to manage campaigns in both Google Adwords and Yahoo! Search Marketing.

As a Key Alliance Partner, IndexTools will provide Traffic Builders with sales leads and extensive web analytics training and marketing resources, as well as the ability to manage their web analytics clients via the IndexTools Client Management Center.

About Traffic Builders
Traffic Builders is a leading full service search engine marketing consultancy in the Netherlands. From a marketing-driven and result-focused perspective Traffic Builders offers search engine optimization, search engine advertising and conversion optimization services. Founded in 2001, Traffic Builders is a veteran in the Dutch search engine marketing arena. The company is Google Qualified and employs a small but ambitious and highly skilled staff of six search engine marketing consultants. Clients include CBS outdoor, Sudtours, Atradius and PricewaterhouseCoopers.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools' services have boosted the online performance of more than 3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU. IndexTools' competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.