The Brickery Grill and Bar Builds Loyal Customer Base through Listrak Email Marketing

June 18, 2007; 04:25 AM

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that The Brickery Grill and Bar, one of Atlanta's leading neighborhood family-style restaurants, has implemented the Listrak email marketing solution. Formerly a bCentral user, The Brickery needed to find an email solution provider after Microsoft announced that it would no longer support its product. The Brickery was recommended to Listrak and it knew that Listrak could take their weekly email marketing campaigns to the next level. Most importantly, it knew that Listrak shared its values in the way it builds customer relationships and offers personal service. To read the entire Brickery case study, visit http://www.listrak.com/university/Brickery-Grill-Case-Study/.

Bruce Alterman, owner and operator of The Brickery, says, "As an independent restaurant operating in a big market, our permissions-based email program has become the most important marketing tool we have. We are getting outstanding response, and we are excited about maximizing its potential. Listrak's tech people are available, patient, and knowledgeable. They have put us on track to a better understanding of how to manage our lists, and we have never had a better open rate. As a bCentral customer for years, I can tell you that there is no comparison. For us, it's all about the service…personal service…that Listrak provides."

Ross Kramer, CEO of Listrak, says, "The Brickery has created a great weekly email marketing campaign. It uses tongue-in-cheek humor to interact with their patrons on a personal level. One campaign offered a 20% discount if the customers told their wait staff some good news, which not only created a fun, celebratory atmosphere in the restaurant, it also helped the patrons and staff get to know each other personally. This interaction has led to The Brickery turning patrons into friends, and very loyal customers."

Listrak has helped the Brickery understand the challenges of restaurant email marketing. As an independent restaurant, the Brickery did not have a large marketing budget or the technical expertise that that large national chains have, yet Listrak has helped The Brickery position itself as a family-favorite restaurant. It began by focusing on email rendering and delivery issues and now it's moving towards more advanced features, such as contact profiling and list segmentation. And it's working. The Brickery noticed that food sales are three times higher after it sends out an email campaign promoting that weekly special, and its sales were up over $6,000 this past Memorial Day weekend, a generally slow weekend of the year. For more information, read the entire Brickery case study.

About The Brickery Grill and Bar
Founded in 1993, The Brickery Grill and Bar has become one of Atlanta's favorite family restaurants. It offers large portions of freshly prepared food served up with a genuine smile. The Brickery is the kind of place you see your neighbors, wish you had ordered the dishes on the table next to you, and know that your patronage is appreciated. Its motto is "Casual dining…serious food" and The Brickery delivers on that promise. The Brickery features the best baby back ribs in Atlanta, along with wonderful salads, pastas, burgers, seafood, steaks, chicken, and desserts. Come in and know that you are welcome. Visit www.thebrickery.com to learn more.

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA. Visit www.listrak.com to learn more.