Pipex and Microsoft Digital Advertising Solutions Team up to Offer Free Advertising

April 10, 2007; 05:52 AM

Pipex’s specialist web-hosting brand, WebFusion, has teamed up with Microsoft Digital Advertising Solutions to offer new customers £50 of advertising credit free with any Windows shared hosting account. Windows users can use the free voucher to advertise through Microsoft adCenter on Microsoft’s search engine www.live.com and grab a share of its five million visitors per month.

Research shows that Microsoft adCenter delivers people who are 70%* more likely to buy from its advertisers than any other Pay-Per-Click provider. Advertisers are also able to tap into a new broader audience accessing Live Search from across popular Windows Live services, such as Windows Live Messenger and Hotmail.

Users can create an advert for their website and decide which search terms they would like to trigger its display. Intuitive searching through www.live.com means satisfied searchers access the most relevant advertising, which results in higher conversion rates.

Mark Beyer, sales and marketing director at Pipex SME Hosting, comments, “Teaming up with Microsoft adCenter means that we can essentially offer WebFusion customers £50 worth of visitors to their website for free. This is great for hosting customers who are perhaps new to Pay-Per-Click or for existing users to test new search terms or evaluate a targeted marketing campaign.”

Nigel Leggatt, Marketing Manager for Microsoft adCenter, said: “We’re excited to sign this deal with Pipex which brings Microsoft adCenter’s paid-search solutions to a new audience. With Microsoft adCenter, advertisers will see a better return on investment, with higher conversion rates, better targeting capabilities and a useful research tool.”

WebFusion shared hosting accounts start from as little as £5.95 per month and include free set-up and a free .uk domain name. All accounts have comprehensive webmail and anti-virus and anti-spam as standard, with a minimum 1Gb of web space in the basic starter package. WebFusion also now offers exclusive web design software from Serif, WebPlus for Pipex, free with any shared hosting package to get a professional website online quickly, without the need for advanced technical skills.
 
For full terms and conditions, please visit www.webfusion.co.uk
 
*Source: Nielsen//NetRatings, May – July 2006