Capscan Web Application Improves the Online Customer Experience

July 28, 2006; 04:30 AM
Capscan, a leading supplier of International address management solutions and data integrity services, announced that Matchcode International for the web now covers 240 countries. Matchcode International for the web speeds up and simplifies the form-filling and registration process on a website, by enabling the visitor to simply enter a postcode or partial address to return a full and valid address.

Supporting Java, CGI (HTML and XML), Active-X, ISAPI, and .NET, Matchcode International is also available as an Application Program Interface (API) to enable users to seamlessly integrate the software within their own in-house systems and a hosted service.

“A complicated registration is one of the top five causes of website dissatisfaction,” comments Managing Director of Capscan, Terry Hiles, referencing a recent SciVisum survey in which 47% of online shoppers citied this reason. “Matchcode International for the web helps to decrease drop-off numbers and incomplete transactions whilst creating a positive site image, supporting identity validation and critically enhancing the overall customer experience.”

Using Matchcode International for the web all inputted data is matched against the Royal Mail’s Postcode Address File (PAF) or one or more of the many new additional international datasets available including international data for 240 countries and territories worldwide. Postal address files are obtained from postal administrations around the world, frequently enhanced by additional national data to ensure that there is no more complete web-based solution available for the country in question. It ensures that prospect and customer databases are populated with accurate, formatted information, vital for successful prospect follow-up and marketing campaigns.

A demonstration of how Matchcode International can be used within a website is available from http://www.capscan.co.uk/mcdidemo.htm. Capscan will also be making Matchcode International for the web available for demonstration on stand C70 at Call Centre Expo 2006, 3rd-4th October, Birmingham NEC.