July 20, 2006; 10:07 AM Anyone who has an email address has been overwhelmed at least once by unsolicited email (also called junk mail or spam).
“Recently, I was out of town for five days. When I came home, I had
close to 1,100 emails in my inbox. Ninety of those emails were from
friends and people I do business with. The rest were spam,” says Hannah
Martine. “And that’s a pretty typical volume of spam for me. So when
David asked if I would be willing to get involved in the ‘No On Spam’
project, I immediately agreed.”
Hitting the delete button only solves part of the problem. Both from a
consumer and an Internet Service Provider’s (ISPs) point of view, spam
is very costly. Spam filters have to be set up, black and white lists
have to be kept current, and customer complaints have to be managed. In
addition, it takes a lot of CPU resources to receive and process the
spam, and ISPs and online services indirectly pass these costs on to
subscribers. According to a recent study, the volume of bounced or
undeliverable messages generated by spam consumes an estimated $5
billion per year in I.T. resources.
So how do spammers obtain email addresses? One major way is that they
hire highly trained, very competent programmers who write software that
“harvests” email addresses from various sources. The email addresses
are compiled into lists, and these are sold and resold to online
marketers to provide them with potential clients. As a result, email
inboxes get clogged up with hundreds of emails that almost no one wants
or reads.
A new web service now provides consumers with information about who is
selling their email addresses to spammers. The service, called No On
Spam, can be accessed at www.no-onspam.com.
Typing email address(es) into a form field will create a report from a
massive spam database that shows 1) if the email address appears in the
current database and 2) when and where the list that contains the email
address was purchased.
“We’ve purchased mailing lists containing over three billion email
addresses from various sources,” says Skinner “and we continue to
purchase lists and add them to our database as we become aware of them.
It’s possible that we have created the largest email address database
in existence.”
A set of 12 authorization codes allowing 12 unique searches can be
purchased for an introductory price of $19.97. A special bonus
consisting of an initial search for up to three addresses is currently
included. This special price plus bonus is available through July 31,
2006.
“People keep asking us why we put all this effort into creating the No
On Spam program,” Skinner says. “Very simply, we feel that people have
a right to know who is responsible for all the spam they receive.”
This service is the team’s first offering to the public although
they’ve spent many years solving spam and mail list issues on an ISP
server level. Other spam prevention products and services are currently
under development.
David Skinner specializes in high-performance programming, databases,
non-trivial web site implementation, and real-time and embedded systems
using assembly, C, JAVA, and PERL.
Hannah Martine is a marketing and advertising consultant, specializing
in the creation and implementation of strategies and materials that
bring more clients into small businesses.
For more information, go to www.no-onspam.com.
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