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Rules to create a successful user experience for your business website design

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Walter Moore
July 30, 2018

Walter Moore
Walter Moore has written 3 articles for CGIDir.
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Web presence for business is inevitable these days. But that is not all; the website must implement rules to become visible and accessible to one and all. If you are a business owner, then this article will be of immense benefit to you. Here you can learn how to make the design of your business website in such a manner as to encourage better user experience. It is of prime importance because when you have a site that has a good user experience in its design. It will mean that you will be able to convince more people to use your business website and visiting your business page. All of this will go on to solidify your place on the internet as a business website.

Why is this important?

When you are making use of your search engine optimization tactics, you will realize that more and more people are using the internet to locate your business. It will mean that you will be attracting the most traffic from your search engines. Thus, the next objective that you should have is that you ought to try and retain this traffic that is coming in your business website. Studies have shown that in general, most people (about 40 to 50 percent of the visitors) who visit a business website will generally drift to another site. It is also not entirely typical for a lot of people to return to your website, and that is bad for business. You need to ensure that the user experience which is generated by your business website is such that it will encourage people to visit your site more often.

Follow the steps mentioned here to ensure people visit your business website:

You must make a good first impression: Your business website will have to reflect the audience everything about you and your business and what it offers to them. Thus, when your visitors are seeing your site for the first time, some of the following things will be going on in their minds:

a)      Is your website convincing? They will wonder if they can find what they are looking for on your website. You need to convince them that they can.

b)      Whether you are dependable? Highlight customer reviews and testimonials, people need to know that the products you have to offer are 100 percent genuine and good. Your reviews will be reflecting this, and you need to ensure that people can understand and trust this.

c)      Does it have a professional appearance? Your website must look good; it cannot seem to be amateurish. Thus, you need to ensure that you have a stellar design on your site. Everything must look good, the layout, the font, and the themes need to be professional and look presentable. 

d)      How easy it is for people to find the things they want to look for on your website? People will not stick around on your website if they feel that they are not able to see what they want to look for on your website. The design must not be confusing; plan in such a way that a person who is visiting your site for the first time, does not feel lost. He has to be able to feel confident that he can find whatever he wants easily on your website. That can happen if the content on your site is precise and free from clutter. Thus, ensure that you make your business website clutter free. 

e)      Will your website make your visitors feel at home? Your site needs to make your visitors feel welcomed. They will keep coming back if they feel a sense of familiarity with your business page.

f)       Are the visitors at the right place? Your visitors will, of course, be wondering if they are wasting their time or if they can be able to find what they are looking for on your business website. Thus, you need to ensure that people do not feel like they are wasting their time. It can happen when people understand that they can find what they want to look for in your business website quite early. That will prevent them from leaving your website.

These will basically, be the factors that you need to be asking yourself when you want to create your business website. It will go on to create a functional business website. The effectiveness of your website will be dependent on these factors. Of course, people will also look at the aesthetic qualities of your website, and it needs to look beautiful and visually appealing too.

How can you make your web design better?

Use your colors correctly: You need to choose those colors which will draw people's attention to some aspects of your site. You must not try to make all the things look prominent, because all that will result in is making nothing look too noticeable. You must not be using a lot of colors either, try to restrict the number of colors you use to 3 or 4 for your template and your marketing products.

Your media: You should try to keep away all the things which will be unnecessary on your website. Try to make use of animation and flash, they look cool and are also light on the system. Do not put any background music or excessive animations. Use animations or other media when you are providing information and additional content. 

Fonts: It is essential that the information on your website is legible. You should be using your fonts skillfully. Make a good choice of the font size, the font colors because they can determine how readable your website is.

Layouts: You must design a suitable arrangement for the navigation. The elements must be arranged on your page neatly and not be spread around indiscriminately. Do not clutter your page with information or media. Create a good user experience strategy to boost more engagement on your business website.

Hopefully, the information mentioned in this article will have helped you.

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