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Are You Interested in B2B Ecommerce SEO Experts? Questions You Must Ask Before Hiring

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July 06, 2017


Hiring a B2B ecommerce SEO service provider is one of the hardest things you will get to do. There are way too many experts who promise the best results within the shortest period of time. The problem is that not all of them have the resources and the experience needed to deliver on their promises. Owing this reason, you have to be hyper vigilant when hiring a service provider. This post takes a look at the primary questions you need to ask a service provider before hiring.

What do you think about the website?

Before they start working for you, experienced SEO service providers will first spend some time reviewing your website. Getting to know what the service provider thinks about your website is very important. Understanding their thoughts will help you determine whether they align with your own understanding of the needs of your site. This is also a great way to gauge the expertise of the service provider you will be working with.

Needless to say, before the expert starts working on your website, he should first take the time to go through your website. Be wary of service providers who give you quotations without ever looking at your website. Chances are they are in it for the money. If the expert you are in talks with cannot diagnose your website truly or give suggestions, then he is not the best person to be working with.

Have they worked on your CMS?

CMSs are different. There is a huge technical SEO requirement of working on WordPress compared to Magento. For the experienced service providers, this is of small importance, but for most experts, it is a deal breaker. With Magento, development work will be required most of the time. The CMS also has the tendency of creating duplicate content at product page level if not handled properly. You want an expert that can effortlessly maneuver the technical aspect of your content management system.

As such, the first thing you should do is to take a look at the experience of the service provider. How many websites that use the CMS you are using now has the service provider worked on? The more experience the expert has the more reliable he will be.

Will you look at the Google analytics?

This is one of the most important questions you should ask SEO experts. You want to deal with a service provider who is willing to spend time free of charge learning more about your business. He should also be willing to offer free recommendations. If the service provider claims that he doesn’t need to look at the Google analytics or that those reports are not that important, an alarm should go off in your head.

To do his job well, the service provider must start by looking at your current position. This is the only way he will be able to come up with the right strategy to take your business to the next level. Understanding your ranking is the key to coming up with custom ideas on how to move your business forward.

What are your biggest areas of concern and what is the timeline?

After analyzing your website, the SEO service provider should be able to pinpoint the problem areas and come up with solid solutions to improve your business. Google analytics and website audits will give the SEO professional the information he needs to come up with a solid plan. He will also take a look at the historical campaigns, your competitors, on-page and off-page SEO, link profile, content marketing and so on.

After the expert informs you of the changes he will make, the next thing you need to do is to ask him how long it will take to implement the changes. This is not the time to be asking about results. Regardless of how good and experienced your agency is, they will not be able to give you guarantees.

Who will be working on your account?

It is always a good idea to know who will be working on your account. Will it be a third party or a representative from the agency you are hiring from? You should make plans to meet them too. It is obvious that the senior SEO manager will not be doing the legwork. Meeting the persons behind the scenes will, however, give you some idea on what you can expect at the end of the day.

On average, B2B ecommerce SEO project takes somewhere between 30 to 60 hours. The work done includes historical analysis, link building, competitor analysis, content creation, technical SEO audit, on-page SEO and detailed keyword research among other things. The most important thing you need to do is to only hire the most experienced service provider in the industry. Don’t just hire the first expert that comes your way.


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