Home Guides Advanced Article

6 Significant Digital Marketing Trends of 2017

Not rated

Susan Johnson Miller
April 26, 2017

Susan Johnson Miller

Susan Johnson Miller is an acclaimed digital marketing consultant who works with online business clients around the globe. She is currently based in Scottsdale, Arizona and is a part of the team.

Susan Johnson Miller has written 1 articles for CGIDir.
View all articles by Susan Johnson Miller...

Digital marketing is one of the most important aspects of making a business successful in today’s world. Without a good online social presence, a business will simply fail to gain the attention of its target audiences. Digital marketing, in 2017, has witnessed a lot of change, due to the advent of newer mediums and technologies. With a firm focus on mobile first and changes in search and social algorithms, marketing is now more diverse and immersive.

Technologies like, AR, VR, live videos, 360 videos and other social media features are making things quite interesting. It is; therefore, important for organizations to step up their digital marketing efforts, in order to be on par with competitors.

Interactivity is one of the key factors now. Earlier, you would just present your products and services, run a few paid ads and be content with your marketing efforts (and their results). But, now, businesses across the world are striving to create an interactive experience for their target audiences to grab their and move them closer to conversions. There are several techniques and tools that can be used to gain good returns from your digital marketing campaigns.

Major Digital Marketing Trends That Can Make a Difference

1. Live videos - This is one of the most popular social media trends, as everyone, right from individuals to artists to businesses, is going live, nowadays. So, marketers or business owners can definitely plan and come up with innovative live video ideas to promote their offerings.

2. Focus on social - It’s a good idea right now to invest in creating and running social ad campaigns. In fact, social media generates a lot more traffic and conversions for many businesses. As a business owner, you can check out the services provided by to create custom social campaigns for businesses of all sizes.

3. Interact more - Interacting more with your target audiences and existing customers can significantly raise your engagement. To start with, you can start polls, contests, quizzes etc., to boost engagement, which may very well lead to better lead acquisitions and conversions.

4. Data-driven marketing- Data-driven, personalized marketing can vastly improve user experiences, build brand loyalty and reduce customer attrition. It is a step that any marketer should consider, as it can give their clients a better ROI.

5. Automate your marketing - Several prominent marketing automation tools are increasingly being adopted by skilled marketers around the world. From automating email campaigns and social media posts to handling several other tasks, it is definitely the way to go forward.
6. Get used to algorithm changes - Whether it's search engines or social channels, their algorithms are changing frequently. So, your digital marketing strategy needs to be flexible enough to adapt to such changes.

These are some of the digital marketing trends that may affect the marketing efforts of businesses in 2017. Keeping these in mind and exploring newer mediums can optimize your results.

Add commentAdd comment (Comments: 0)  



Related Resources

Other Resources

image arrow