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Effective Blogging - How to Use SEO on Your Blog

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Derek Iwasiuk
March 14, 2016

Derek Iwasiuk

Derek Iwasiuk run's National Digital SEO Company, headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO's and top agencies. You can also follow him on Twitter @Diwasiuk.

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To be a successful blogger, you need to be a ‘friend’ of the search engines. The aim of every blogger is to find new readers every day. Although you can do it using other marketing techniques, there is no doubt that none of them can beat the effectiveness with which an SEO company can do it. It would be totally useless for you to keep posting things that nobody reads. It can get worse when you want to monetize the blog because you cannot sell anything without traffic. To be sure that people will be flocking to your site every day, always do the following.

Fresh content

Any search engine loves fresh content and if you can produce it, you can be sure that they will favor your blog. Search engines rely on professional SEO services to offer optimal search results to those typing in the query bars. To be successful, you have to use an SEO service just to ensure that there is regular posting of fresh content on your site. It can even be a simple update as long as it is fresh and sends signals to relevant engines. The problem with most bloggers is that they upload one piece of content on their site and stay for too long before adding anything else. If you did not know, this is one of the easiest ways to kill your site.

Keyword targeting

Just contact any SEO firm and they will tell you that keywords are the basis of any search results. You need to be sure of the keywords that you are using on your site so as to be assured of a higher ranking. The problem starts when it comes to targeting the keywords. In addition to that, there are bloggers who stuff too many key phrases in their content hoping to out rank their competitors. If you do this, the only thing that can be expected is that you will turn off both the readers and the search engines.

Creating a larger blog

Strive to create a larger blog in order to get a higher search engine ranking. Even when you are looking for local SEO services, you might want to increase the pages. The trick here is that with each page, you will be creating a new opportunity to be noticed by the search engines. Although more indexed pages might not guarantee you a higher ranking, the truth is that your chances of outdoing your competitors will be higher if you have more of them. This explains the reason any SEO service provider will always want to add more pages to a site.

A blogger also has to look for increased backlinks to attain a higher ranking. You need to contact an SEO company and ask them to find high-quality links for you. If the SEO agency can connect you to websites and other blogs that are more reputable and authoritative, you can be sure to ride on their popularity to rank your site higher and enjoy more popularity through an enlarged audience.

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