Listrak Email Marketing Adds New Graphing Functionality

October 17, 2007; 04:58 AM

Lititz, PA (PRWEB) October 17, 2007 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has updated the reports section of its solution. Users may select to view their data across multiple email sends as an area, column, or doughnut graph. This visual representation, which is generated automatically, gives users a quick snapshot of their report data so they can instantly compare information, such as the delivery, open, read, and click-through rates, so they know which campaigns had the greatest performance and which ones fell short. This allows marketers to quickly identify and fix problem areas.

The graphs may be saved as JPEGs on the users' computers for easy inclusion in benchmark reports. It is important for email marketers to conduct their own benchmark reports based on their past campaign results rather than comparing their data to industry reports and statistics. Doing so ensures that marketers focus on improving their campaigns, and Listrak's graphing feature gives marketers an easy tool to use.

Ross Kramer, CEO of Listrak, says, "The new graphs show comparative subscriber response data, as well as list growth rate and deliverability, across multiple email sends, which is needed for accurate benchmark studies. The graphs give our users a quick snapshot of the results over time so they can quickly what is working for them and what isn't."

About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA. Visit www.listrak.com to learn more.