4 Irrefutable Reasons to Hire an SEO Expert

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Vinod Jethwani
February 05, 2016

Vinod Jethwani

Vinod Jethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani or through his blog.

Vinod Jethwani has written 1 articles for CGIDir.

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If you are a suave entrepreneur you appreciate the need for a professional website in the modern business setup. Without an online presence, you are missing out on limitless opportunities. According to Nielsen Study, there will be over 4 billion internet users by June 2016. Indeed, over 50% of the world population will be online by 2017 according to Pew Internet Project.

Well, the numbers clearly indicate that this is a rich market to tap but a website is not enough. You need to rank highly in search engine result pages. Without your page appearing on the first page of Google, Bing, T\Yahoo and MSN searches for your keyword you are out of business.

SEO to Revitalize Your Site

This is where search engine optimization (SEO) comes into play. A specialist in this area will help revitalize your website by raising your ranking. How do they do this? The idea is to evaluate the weak links on your page and modify them to make your page more navigable. They also optimize the page for search engines thus drawing more traffic which in turn improves your ranking on search engines.

Here are some other benefits of using an SEO expert in your marketing campaigns:

Comprehensive SEO strategies are applied to make the website marketable and more visible. These include on-page and off-page techniques which improve the web architecture while at the same time marketing it online.
Long-term approach: Unlike the traditional website marketing techniques, today’s SEO strategists provide a long term approach for your website. This is not a one-off campaign that stops when your page improves in SERPs. Instead, the ongoing campaign looks at making your website an authority in your niche. Think of how sites such as CNN reign supreme in their niches.
Ongoing customer support: It is true website marketing can be technical but with an SEO consultant working on your page you are assured of 24/7 customer support in case any issue arises while the campaign is ongoing.
Keyword optimization: Your keywords will either make or break the website. As such, a lot of research goes into their selection and use. Once popular keywords and phrases are identified the next stage is using them in Meta tags, URLs, headings and descriptions. This makes it easier for search engine crawlers to see your page.

Still wondering how to make it big online? It is time to leave mark using an SEO strategist.