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SEO Tools for Analyzing Your Website Just the Way Google Does

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Tobin Edward
October 21, 2015


Tobin Edward

Tobin Edward is a well known SEO analyst. In this article, he is providing tips to analyze your website just the way Google does it. You can learn SEO course if you want to know in details.

Tobin Edward has written 1 articles for CGIDir.
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A sudden update in Google algorithm can make the marketers concerned as well as confused. Google at first evaluates a particular website and finally determines whether it is eligible for displaying in search queries or not. There are various tools, some of them are free and some of them are paid, which help you understand the evaluation methods of Google easily.

Google Webmaster Tools:  This free webmaster tool can help you understand the basic search methods of Google. There is an option ‘Fetch as Google’ which you can use for submitting a particular URL which is getting difficult for indexing due to poor SEO performance. You can obtain huge information for improving your page so that you can avoid those problematic codes which may cause harm to your site. You can also try PageSpeed Insights feature in the webmaster tools. This can check the speed of your pages both in your mobile and on your desktop.

Moz Pro Tools: This tool includes a free trial of 30 days and can be converted into paid plans after that. Moz Pro tool is an all-in-one tool that can increase the search ranking of your page. It helps in building reports by tracking the growth and optimizing overall SEO efforts. The Crawl test tool helps in obtaining a detailed report for linking different pages by recognizing the improvement factors.

Check My Links: For inspection of internal and external links of your webpage, you can use Check My Links tool which is free of cost. All good links are highlighted with green whereas broken links are identified with red. This process makes it easy for spotting the links which are not active any more. You can take up and learn SEO course if you want to know about the broken links in details.

Woorank: You will get a 14 day trial benefit with Woorank that helps in revealing various opportunities for improving your optimization. The analysis report includes social media, SEO initiatives and usability as well. Reports can be divided into different sections like:

  • Visitors
  • Local
  • Mobile
  • Usability
  • Technologies
  • SEO

Users can also download their reviews through Woorank. The presentation and distribution process can become more streamlined with the help of this particular tool.

SEO Report Card: This free tool helps you to analyze your position among the competitors. It includes activities like on site analysis, link building, current indexing, trust metrics, and website accessibility.

Found’s SEO Audit Tool:  The tool helps to recognize and solve SEO errors from website. Errors can be divided into three main parts like content errors, technical issues and external link analysis.

Hubspot’s Website Grader:  Hubspot released a tool named Website Grader in the year 2007 which helps in revealing optimization opportunities. It checks whether the website is responsive and mobile friendly in nature, whether the site is secured with an SSL certificate etc. The speed, requests and page size can also be measured with the help of this tool.

Varvy’s SEO Overview Tool: This particular tool provides with a comprehensive report which digs into various aspects of website performances. For measuring the severity of issues, the tool generally uses red Xs, green checks and yellow exclamation points.

There are tools which can identify missing or weak alt texts from your website so that you can make the required changes. Though you cannot know all the secrets of Google algorithm, but with the help of these tools you can definitely increase opportunities and get positive results in the search engine rankings.


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